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Beauty Industry

Shiseido Expands in Vietnam

Opens sales subsidiary and factory

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By: Jamie Matusow

Editor-in-Chief

Shiseido Co. has announced that it will establish a wholly owned sales subsidiary in Vietnam’s Ho Chi Minh City to expand sales of luxury cosmetics as well as affordable makeup targeted at the Asian market.

Shiseido Cosmetics Vietnam Co. will begin operating next month.

With the completion of a Vietnamese factory in February, Shiseido will now be involved in activities from production through sales. To date, sales have been via a distributor.

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